Over three hundred thousands pastoralist will benefit from the Social and Behavioral Change(SBC)Campaign in an in-kind grant of Ksh.17,4732,324 from Feed the Future USAID Kenya Livestock Market Systems.

It also includes a cost share contribution from the County Government of Turkana valued at Ksh 3,991,457. The intervention seeks to change the behavior of individuals and communities as well as their social norms to increase economic opportunities and market equity to small holder livestock producers.

Some of the targeted end behaviors that were jointly identified by the County Government and LMS include ensuring that producers and service providers adopt modern standards, thereby increasing the health and market value of their livestock.

Producers will sale their livestock through aggregation channels as well as adopt improved hygienic milking, handling and preservation practices, among others. County Government Director of Veterinary Services, Dr. Benson Long’or, presided over the launch of Social and Behavioral Change(SBC)Campaign in Lodwar.

In his remarks, Dr. Long’or said that the campaign was critical as it would help address gaps such poor livestock quality and marketability as well as inform the herders on the profitable investment that comes with commercial livestock farming.

Funding will be focused on supporting County Government, media agencies, and local partners to co-design, develop and implement the behavioral change campaign and to the extent involve other partners using a series of innovative and practical interventions.

County Livestock Market System’s Programme manager Humphrey Dianga said that  the funds will be used to procure services and materials that will be required to facilitate development and communication of social behaviour change messages to pastoralist across the County

Others who spoke included County Director for Vocational Training Stephen Eregae, Livestock Marketing Director Ernest Anzenze and Turkana Central Sub-County Administrator Geoffrey Apedor, among others.

Other stakeholders present included representatives from Caritas Lodwar, TUPADO as well as a number of community and faith based organizations in Turkana.